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Unknown
Realtor's - Do You
Want to Sell More Homes?
This simple strategy can help you sell at least
2 to 3 more homes every month. This is no mystery. This is no magic formula it
is just simply increasing the number of qualified buyers in your sales pipeline.
I am sure you have had an open house, advertised a property for sale, put a yard
sign out on a property you have listed and otherwise just marketed a home to
receive lots of calls. I am sure when you receive those calls you ultimately
want to build a relationship with the buyers and if they are not represented,
you would like to represent them in their home search. As you pre-qualify them
you want know if they are ready to buy now or when they will be ready to
purchase a new home. I am not a Realtor Estate Agent or Broker but I am sure all
agents and brokers know that most of these shoppers are not mortgage ready. Many
R. E. professionals choose not to work with them until they are mortgage ready.
This may be a very big missed opportunity.
In today's financial climate
the majority of non home owners do not have the credit score to qualify to
purchase a new home. Many are close and just need to learn a few minor ideas to
improve their credit profile. Many more need major work to become credit
qualified. There is a common misconception that if you just pay your bills on
time you will have a good credit score. The reality is that how you pay your
bills only account for about 35% of your credit score. When you turn that around
65% of your credit score has nothing to do with how you pay your
bills.
But lets assume the potential customer pays on time and all other
factors line up so a customer should have an acceptable credit score. Recent
Studies have shown that 4 out of 5 Americans have erroneous information on their
credit reports. This means that the majority of your potential clients could
have information on their reports to stop them from purchasing the home they
otherwise can afford and would qualify for.
What about those who have had
financial setbacks following "The Great Recession"? Loss of job, short sales,
foreclosures, bankruptcies, medical bills, slow payments, collections, etc .
This stuff is real! IT IS REAL LIFE! Yet, the consumer protection laws dictate
how the information is reported and the burden of proof is really on the
creditor. Even though the credit reporting agencies get the information from the
creditors, consumers have the right to demand proof that the debt is truly
theirs and is reported properly or the credit reporting agency must remove the
information from the credit report.
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